Mymunah Media Kit

Mymunah @mymunah.n Toronto, Canada Media Kit · —

Monthly reach

—

Views a month, across five platforms.

How money actually works, for young Muslim women, filmed like a beauty campaign. Money content is usually made by people who cannot shoot. Beauty content is usually made by people with nothing to say.

—Followers

—Engagement on views

—Lifetime views

—Women

—Core age

—Platforms

Western markets

Underserved where it counts.

Young Muslim women in the US, Canada and the UK are one of the least well-targeted consumer groups in Western advertising. They are reached here natively, at scale, in one place — — of this audience is English-speaking.

They came to learn, not to scroll: This audience followed for guidance, not for entertainment. A recommendation lands as advice rather than as an ad, which is why engagement is measured here on views rather than on followers.
Six categories, one creator: Beauty, fashion, lifestyle, travel, tech and AI, and finance. Most brands need three creators to cover that range. The intersection is the whole point.
Campaign-grade production: Beauty-standard lighting, framing and edit on every video, including the ones explaining a savings account.
Engagement well above category: From 6.9% on Snapchat to 8.0% on Instagram, measured on views rather than followers. Each platform's own figure is in its own panel below.

On the trust argument: the evidence here is the engagement rate on views and the reason people followed, both of which are in this document. For outside context, the FINRA Investor Education Foundation and CFA Institute found in 2023 that 48% of US Gen Z investors learn about investing primarily through social media. That study is three years old and is not about this account — it is offered as background, not as a claim about this audience.

What this audience buys

Measured by a third party, not self-reported.

Pinterest Audience Insights scores what an engaged audience over-indexes on against the Pinterest average, where 1.0x is typical. Every category below sits above it. This is a beauty and fashion buying audience, and the platform's own measurement says so.

Source: Pinterest Audience Insights, 13 Sep 2026. The percentage under each multiplier is the share of the engaged audience active in that category.

Instagram, Snapchat and YouTube measured over 90 days to 6 Sep 2026. TikTok over 60 days. Pinterest from Audience Insights, 13 Sep 2026. Geography and engagement are reported per platform, never blended.

Category context

The categories, sized

These are global category figures from published research. They size the markets this work sits in.

These are not a description of this audience. This audience is — English-speaking and concentrated in the US, Canada and the UK; the figures above are global category totals. They are here to show the categories are large and growing, not to imply this audience accounts for that spend.